Filmmaker, Video Editor, Motion Graphics Designer, and Photographer in Cairo, Egypt.
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Tuesday, March 11, 2014

Tips For Social Media Marketing

Do you know why most people fail miserably at social media marketing? Because they don’t really get what it’s all about. Social media is not about pushing “spammy” sales pitches down your customers’ throats. Social media marketing is all about making friends and creating genuine, authentic relationships. However, making friends can lead to future sales.

People like doing business with their friends. If your toilet breaks and one of your friends is a janitor, you’ll ask him to fix it. If you don’t have any janitor friends, then you ask your friends if they know a janitor they trust. People do business with their friends for
two reasons:
  • They get a better service, price, deal, etc.
  • They give money to people they care about.

How can you apply this principle to social media marketing?
  1. Make sure your social media profiles say what you do and link to your site.
  2. Make friends. Discover your target market and start talking to those people. Don’t sell them anything - just make friends with them and check out their status updates. What are they doing? Is there anything you can help with? Are they asking questions you can answer or looking for something you can give them?
  3. After a few interactions, something very interesting will happen. They will ask you the BIG question: “What do you do for a living?” Just tell them what you do, but don’t make it sound like you are trying to sell them something. This is where your elevator speech comes into play. This is my elevator speech: “I help companies get thousands of qualified visitors for their websites.” Create an elevator speech and be ready to share it when people ask you what you do for a living.
  4. People will add you to their “mental Rolodex:” Joan P. - Highend catering services, Marty K. - Real estate agent, etc.
  5. When they need a real estate agent, they will call Marty. They will also recommend Marty to anyone who needs a real estate agent (assuming that Marty took the time to build strong relationships with his contacts instead of trying to sell his services).
At seminars, people ask me all the time: “If you could give me only one piece of advice about social media marketing, what would it be?” I tell them to be generous. Give, give and give some more, and a lot of doors will open for them as a result. It’s all about “give before you take.”

References: The Internet Marketing Bible by Zeke Camusio