Filmmaker, Video Editor, Motion Graphics Designer, and Photographer in Cairo, Egypt.
Keeping notes to remember.. You may consider it some sort of Documentation.

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Wednesday, September 25, 2013

Built to Last (3): No "Tyranny of The OR" (Embrace The "Genius of The AND")

Had read "Built to Last" since a while; and realized that it's not just about building a company that would last for couple decades, but also it's about building a "Personality" & a "Nation" that could last for decades as well.

So, I thought I should keep some notes/excerpts

Part 1: The Best of The Best
Part 2: Clock Building, Not Time Telling

The Yin\Yang symbol from the
Chinese philosophy representing
the embrace of two opposed
ideas at the same time
Here's a key aspect of highly visionary companies: They do not oppress themselves with what we call the "Tyranny of the the OR" - the rational view that cannot easily accept paradox, that cannot live with two seemingly contradictory forces or ideas at the same time. The "Tyranny of the the OR" pushes people to believe that things must be either A OR B, but not both. It makes such proclamations as:
  • "You can have change OR stability."
  • "You can have low cost OR high quality."
  • "You can invest for the future OR do well in the short-term."
Irrational? Perhaps. Rare? Yes. Difficult? Absolutely. But as F. Scott Fitzgerald pointed out, "The rest of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function," This is exactly what the visionary companies are able to do.

Personal Note:
Since Jan 25th (and even before it long time ago), we - the Egyptians - has been always convinced that we have to follow the "Tyranny of the the OR" idea. "You can have Mubark OR total chaos.", "You can have the military state OR the Muslims Brotherhood.", "You can have Morsi OR Shafiq." etc...

It's pretty much clear that it doesn't work at all!

The same on the personal level, I can list a lot of ideas that a person can think off with the "Tyranny of the the OR" theory, while they could be embraced by the "Genius of The AND", and the results are really too great!